Episode 76: Marketing Outside the Box: John Dwyer Says Your Customers Deserve a Happy Meal Toy
Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me for this interview with John Dwyer, who’s built quite a global reputation for his extraordinary marketing strategies. Founder of the Institute of Wow, John is a direct response marketing expert known for his outside-the-box thinking. He made waves when he brought Jerry Seinfeld out of retirement to promote an Australian bank with a record-breaking free vacation campaign. This brilliant approach turned heads in the banking industry and set new standards for incentive-based marketing. Join us to learn the whole story!