Cash Flow CFO

FRACTIONAL CFO FIRM

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OUR SIGNATURE APPROACH

No matter what your business goals, our team of Financial Experts takes the stress and confusion out of growing, scaling and ultimately selling your business.

As a member of your leadership team, we focus our attention on your profitability, cash flow, reinvestment into growth, and maximum exit price.

Our specialty is breaking down complex financial information into clear, actionable insights and recommendations so that the CEOs we partner with can make big moves faster and with more confidence.

GROW

GROWING WITH GOVERNMENT & CORPORATE CONTRACTS?

Navigating the world of government & corporate contracts requires very specific financial structures and support:

  • Cash flow management to handle contract-related expenses and delays

  • Pricing strategies to remain competitive AND profitable

  • Support in preparing comprehensive financial statements to demonstrate stability

  • Assistance in gaining access to funding or loans to manage the scale of contract requirements

Click Here for Access to Government and Corporate Contract Resources >

SCALE

FOCUSED ON SCALING YOUR BUSINESS?

With a CFO by your side as you scale you will have solid financial pillars in place to support your growth goals:

  • Robust cash flow management to ensure liquidity

  • Accurate financial forecasting to anticipate future needs

  • Strategic budgeting to allocate resources effectively

  • Regular financial reporting for confidence and clarity

  • Expert guidance on securing funding and managing debt

  • Strong internal controls

Click Here for Access to Resources That Will Help You Scale >

SELL

SETTING UP YOUR BUSINESS TO SELL?

To ensure you are positioned for the highest possible valuation you’ll want a financial expert on your team who understands how valuation is calculated so that they can back into the things that will:

  • Increase your company’s profitability

  • Reduce reliance on the owner of the business

  • Increase long term employee contracts

  • Give you more sustainable recurring revenue

  • Give you immaculate financial statements

  • Diversify your customer base

Click Here for Access to Resources to Help You Sell For a Great Price >

BOOK A STRATEGY SESSION TODAY TO LEARN MORE

OUR PROFIT GROWTH METHOD

At The Cash Flow CFO, we don’t just sit back and answer questions as they come up. We become an integral part of your leadership team, crafting, implementing and overseeing a comprehensive financial strategy with your end goal in mind.

Our signature five-step Predictable Profit Accelerator is designed to transform your business finances to ensure you not only meet but exceed your objectives.

OUR TAILORED SOLUTIONS

Our experienced Fractional CFOs provide customized solutions to help you achieve
your business goals. We’ll work closely with you to:

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PROFIT ROADMAP
Align your financial plan with your 1-, 3-, and 5-year objectives to achieve your desired owner’s compensation.
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PRICING FOR PROFITS
Develop profitable pricing strategies backed by accurate cash flow projections, empowering you to invest confidently in your scaling business.
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MARKETING PROFIT CONNECTION
Create a direct link between your marketing efforts and revenue generation. We’ll help you determine the optimal marketing spend to acquire new leads and maximize ROI.
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THE RIGHT KPIS
Track and monitor the key performance indicators (KPIs) that matter most to your business, ensuring you’re on track to achieve your goals.
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EXPAND WEALTH & IMPACT
Unburden yourself from financial worries and focus on expanding your impact. We’ll help you build an asset that creates personal wealth and empowers you to achieve your philanthropic goals.
BOOK A STRATEGY SESSION TODAY TO LEARN MORE
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BOOK A STRATEGY SESSION TODAY TO LEARN MORE

WHAT OUR CUSTOMERS SAY

“This review is long overdue as my firm Transition Staffing Group has partnered with Cash Flow CFO for close to three years. My partnership with my CFO Marla Reynolds is invaluable along with the dedicated work from Xochitl Romero, who is essentially a full time member of our team. Trust has been built and results delivered, I have and will continue to recommend Cash Flow CFO to my friends and colleagues.”

SHAUN ENDERS

CEO and Co-Founder of Transition Staffing Group, Inc.

WHAT OUR CUSTOMERS SAY

“Exceptional! I can’t say enough good things about The Cash Flow CFO. I am amazed at the knowledge and expertise of my CFO and the way he has transformed our business financial framework from a clunky small business to a system ready to become a true enterprise. I am blown away by the detail and tools they have created to help us fix problems, uncover our true numbers, and understand what it all means – so we can make smart, informed decisions. They deliver on every aspect of their services and offer remarkable customer support. I am so excited to continue working with Cash Flow CFO!”

JENNIFER MORRIS

Founder of J. Morris Flowers

WHAT OUR CUSTOMERS SAY

“The Cash Flow CFO has been the best business decision I have made in years.  With their support, I now have trackable data that provides very necessary information for my business.  There is nothing to think about.  The Cash Flow CFO will support you and your business to scale and reach your next level.  Who doesn’t want that???!!”

BEATRIZ A. PELAYO-GARCIA

Owner of Distinguished Legal

WHAT OUR CUSTOMERS SAY

“We have been so happy with our relationship with The Cashflow CFO! The team has given us such great insight into our business. They are knowledgeable and have helped us in so many ways. One of the best decisions we made for our business.”

KERRY WEBB

Co-Founder/CEO of j. David Group

WHAT OUR CUSTOMERS SAY

“The Cash Flow CFO has been an outstanding addition to our business. Having a fractional CFO and accounting has been life changing for our small business, and I can’t imagine working with any company besides Cash Flow CFO. Their forward planning and attention to detail has made all the difference in developing our financial picture, and I sleep well knowing they are on our team!”

ALANA WISE

CEO of Bio Logical

WHAT OUR CUSTOMERS SAY

“Marla Reynolds is the best of the best from cashflowcfo. I’ve been working with her for almost 3 years, she’s amazing always answer my questions, she’s on top of everything I need to do. I love her very much. Thank you for all your support Marla.”

KARLA COSTILLA

CoFounder/President of Masters Trucking Academy

WHAT OUR CUSTOMERS SAY

“Working with The Cash Flow CFO changed everything I knew about the numbers for my business. The owner created a very comprehensive plan for me to grow my practice and I feel better capable of scaling.”

DR. L. IMANI PRICE

CEO of Women's InnerFitness & Wellness Center

WHAT OUR CUSTOMERS SAY

“Recently I had the privilege to hire The Cash Flow CFO and the experience has been exceptional. As a small business owner, having access to top level CFO insights has been a game changer. Their team is top-notch with deep financial acumen. They are proactive and present innovative solutions and offer a strategic guidance to ultimately impact our bottom line.”

LAURIE BRADEN

Founder/CEO of Global TV Concept

WHAT OUR CUSTOMERS SAY

“Our business has received so much value and insight from the Cash Flow CFO! We love working with them and our business finances have improved immensely.”

CHELSEA GHEESLING

Co-Founder of Bundled

WHAT OUR CUSTOMERS SAY

“I’m so fortunate to have the world’s greatest CFO in Jessica. She really understands my goals and she creates templates and data that is easy for me to understand and motivates me to keep pushing for growth. I wouldn’t want to do business life without her”

ANGIE OVEN

Owner of The Bridal Gallery

WHAT OUR CUSTOMERS SAY

“Andrea Jenson and her wonderful team are amazing!  I work directly with Mallary Chapman, who is always pleasant, she responds quickly and thoroughly, and makes me feel like she really cares about my business.  I’ve been working with them for 4 years, and I can’t tell you what a gift it is to have the financial aspects of my companies being handled so well.  The whole team are trustworthy, reliable, very accurate, proactive, and a pleasure to work with.  I highly recommend working with them!”

DIANE FORSTER

TV Host & Mindset Coach

WHAT OUR CUSTOMERS SAY

“The Cash Flow CFO has come in and taken my numbers system to a truly stellar level of clarity and operational efficiency that is what I’ve always wanted for my business, clearing the pathway for true growth and scaling. Now I have the confidence of knowing that the systems for knowing (and growing!) my numbers are not only stable and efficient, but they are able to grow with me. I have reclaimed incredible amounts of time, energy, and mental space to direct to other aspects of growing my business. Both myself and my COO agree that hiring The Cash Flow CFO is one of the best business decisions we’ve made!”

JULIE GALLIVAN

CEO of I Make Great Decisions

WHAT OUR CUSTOMERS SAY

“I am the CEO of an engineering consulting firm based in Newport Beach, California. In January 2020 it became apparent that we needed additional assistance with the financial side of the business. Through an Allison Maslan event, we were introduced to Andrea Jenson’s Cash Flow CFO team. Based on our initial introduction and some follow-up get-to-know each other discussions, I came to the conclusion that Andrea’s team would be a good fit to supplement our operational needs and goals. I did not regret my decision and continue to benefit from their advice and input.”

ROBERT J. McCARTHY

CEO of R McCarthy Consulting, Inc