Blog post

Episode 56: Healing Hidden Trauma and Succeeding in Business: Annie Wright’s Experience

March 18, 2024

Episode 56: Healing Hidden Trauma and Succeeding in Business: Annie Wright’s Experience

“I would not be where I am professionally… if it weren’t for having attended to the gaps in my own psychological foundation.”

– Annie Wright

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me as I welcome Annie Wright, a licensed psychotherapist and founder of Evergreen Counseling, a boutique therapy center in Berkeley, California. Annie specializes in supporting ambitious women from relational trauma backgrounds and runs an online course called Hard Families, Good Boundaries. Annie and I share a common experience working with many upwardly mobile women, and we discuss the intersection of money, trauma, and personal growth.

Join us to learn the whole story!

“Trauma survivors have symptoms, not memories.”

– Annie Wright

The Journey to Evergreen Counseling

Annie explains how her personal journey of healing from childhood trauma led her to create Evergreen Counseling. She emphasizes the importance of creating a specialized space for trauma survivors to receive effective therapy. But as the center grew rapidly, Annie recalls how she confronted the complexities of managing money, and the HR challenges of her ever-expanding professional team.

Financial Management Insights

Having Andrea one-on-one, Annie takes the opportunity to seek advice about finance tools for businesses like her own. Andrea explains the necessity of creating a financial management dashboard that integrates key performance indicators, budgeting, and forecasting. She emphasizes the importance of analyzing variances and adjusting pricing strategies to align with financial goals.

Key Takeaways

Andrea and Annie’s conversation highlights the struggles, both financial and personal, which confront entrepreneurs. As experts in their trades, they both make clear that tools and systems exist which address factors limiting growth and development. For many, past trauma remains a hurdle inhibiting progress and constricting behavior. A therapist, like Annie, offers professional solutions. And also for many, core business success can outpace financial management capability, likewise creating a barrier to growth. The services of a financial strategist and CFO, like Andrea, provide a way forward. In their discussion, Andrea and Annie acknowledge and celebrate the overlap among what they do professionally.

“If you want to know what your stuff is, try being in business for yourself or being in a long term romantic relationship.”

– Annie Wright

Want to get in touch with Annie Wright?

Website: https://anniewright.com