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Episode 24: Financial Management for Growing Businesses

Episode 24: Financial Management for Growing Businesses


“If your pricing is set incorrectly, then you essentially tying your hands behind your back on how profitable and fast you can grow your business and smooth out that cash flow roller coaster.

If you’re on the roller coaster. This is one of the reasons why, it all points back to some variation of your pricing being set incorrectly.”


 – Andrea Jenson


Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss financial management for growing businesses.

One of the primary reasons clients hire a team, such as a fractional CFO team like ours, is that they realise they’ve outgrown their current finance team or solution that they have in place, something that we frequently hear from clients after they begin working with us.

In essence, when they reached the six-figure, seven-figure, and multimillion-dollar thresholds. It becomes quite necessary for them to have a more knowledgeable and seasoned financial staff.

So, in this episode, we will discuss in-depth financial management for expanding businesses and much more!

Join us to learn the whole story!


“Bookkeepers are trained to code your QuickBooks account, to pay your bills, to send invoices to your clients, follow up on outstanding payments, process your payroll, and things like that.

And so, when you ask for the elevated skill set, you’re often met with just a blank stare.”


 – Andrea Jenson



Financial Management for Growing Businesses


A chief financial officer must possess more than simply a thorough understanding of accounting and finance principles. It entails having an in-depth knowledge of a company’s operations and those of its sector to assist it in being profitable and competitive.

For Andrea, it’s such an honour to serve the market as they do. She takes great pride in it and is incredibly grateful for the chance to assist these business owners in realising that what got them here isn’t going to be the thing that gets them there. And often, that’s their team.

According to Andrea, knowing what level of financial sophistication your company requires is critical.


“It’s such a great opportunity to serve the market in the way that we do and we take such pride and are so thankful for the opportunity to help these business owners to understand how what got you here, isn’t going to be the thing that gets you there. And oftentimes that’s their team.

So, it’s important to understand, what your business needs as far as the level of financial sophistication.”


 – Andrea Jenson



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