Cash Flow CFO


3 blog cover (2)

Blog post

Episode 3: Management Dashboard

Episode 3: Management Dashboard


“A management dashboard is a report that you will look at monthly, that will give you the financial KPIs of your business.

So, the management dashboards that we use for our clients, we love to color code them, and we make them visually fun to look at. And so, they’re getting a wealth of information at the same time, it’s something that they enjoy and they want to continue to look at.”

  • Andrea Jenson

Welcome to a brand-new episode of the Cash Flow CFO Podcast.

Today, join me as we talk about the “Management Dashboard.” Have you ever heard of it? What is it exactly? Is it significant to your company? In a nutshell, a management dashboard is a report that lists the financial KPIs of your company and that you will review on a monthly basis.

In this episode, I’ll share the importance of a visually fun-to-look-at management dashboard that won’t overwhelm or intimidate anyone looking at it. All about KPIs  (I’m sure as an employee in a corporate setting, we’ve all heard of this acronym before), and I detail the data you will typically find on a management dashboard.

Join me to discover more information!

“When we create our management dashboards, we do them in four big categories of spending. We call them ‘Our Four Big Buckets’. But essentially those are going to be your cost of goods sold, your general and administrative expenses, your marketing, and your profit. And so, when we look at it in that paired down condensed view, it makes it so easier to digest, it’s easier to understand.”

  • Andrea Jenson

Importance of Management Dashboard for Revenue Tracking

As business owners, we want to know if our business is generating income and how much revenue is coming in. That’s when the ‘Management Dashboard’ will go into the picture. Andrea suggests periodically reviewing our company’s management dashboard, particularly the revenue line, possibly once per month to see which factors affect the volatility rate of each statistic. By doing this, we will be able to determine how that trend is changing concerning the other KPIs and adapt our operations as necessary.

“We want to know how much revenue is coming in. Looking at it month over month is super helpful because there are lots of things that are going to influence that revenue number. So, you might be running a sale one month, you might be trying to increase your order transaction value.

You might have had an influx of leads; your sales conversion might be going up. So, having that revenue line there is going to help you to gauge and to look at how is that trending in relation to the other KPI.”

  • Andrea Jenson

Want to get in touch with Andrea Jenson?