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Episode 35: How to Use Financial Projections and Forecasting

Episode 35: How to Use Financial Projections and Forecasting


“So as a CEO, you should be looking at that revenue section and saying,

“What are my growth goals and what do I want over the next 12 months to happen in my business?”

So that’s the first section, that’s going to drive all of the other forecasted expenses that you will have to support that revenue.”


 – Andrea Jenson


Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss using financial projections and forecasting.

In this episode, we’re diving into the world of financial projections and forecasting. Whether you’re a small business owner, an entrepreneur, or just someone who wants to manage your finances better, understanding how to create accurate financial projections is crucial.

We’ll cover the basics of financial forecasting, including what it is, why it’s important, and how to get started. We’ll also be discussing different tools and methods you can use to create your financial projections, as well as some common mistakes to avoid.

I will share my insights and tips for making the most of your financial projections, including how to use them to make better business decisions, track your progress, and stay on top of your finances.

Join us to learn the whole story!


“As the business owner, as the visionary, the captain of the ship, right? It’s going to be such a piece of information that you lean on time and time again, and that’s what your CFO is there to do is to run all these different scenarios for you and to compile the data into a decision-making tool that you, the CEO used to run your business.”


 – Andrea Jenson


How to Use Financial Projections and Forecasting


Let’s explore the fundamentals of financial projections. Our financial projections serve as a roadmap for our financial future, helping us plan and strategize our actions accordingly.

And forecasting involves predicting future financial trends based on historical data and market analysis.

Armed with financial projections and forecasting knowledge, it’s time to put these insights into action. We’ll discuss practical steps listeners can take to create and implement effective financial plans.

So, tune in and join us for this informative and practical episode on financial projections and forecasting. Whether you’re an experienced financial professional or just starting out, this episode has something for everyone.


“So essentially, these projections serve as a roadmap for you and your company to effectively decide how you’re growing the company, allocating your resources, and what’s the path forward.”


 – Andrea Jenson


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