Cash Flow CFO


CF CFO Square Ep 58

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Episode 58: Unlocking Revenue through Strategic Events with Shay Wheat

Episode 58: Unlocking Revenue through Strategic Events with Shay Wheat


“I think that’s something that sets us apart from other event planners…we’re looking at it more from a strategic standpoint… Tell me about your business. Tell me about your offer. What is the purpose and intention of the event in the first place? What are we looking to do? Why are they showing up? Like, what is the journey that we want to take them on and what is the end result?

– Shay Wheat


Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this episode as I interview Shay Wheat, an esteemed event producer and the CEO of Grace and Ease Productions. With over a decade of experience, Shay has mastered the art of orchestrating high-ticket offer events, consistently delivering substantial returns for her clients within just a few days. Through her insights, Shay sheds light on the strategic fusion of event management and consulting, tailored to meet the unique needs of clients worldwide.

Join us to learn the whole story!


“What if you hosted an event for those people [leads that your sales team didn’t close] to come back into your space because they originally spoke to you because there was some type of pain, they were hoping that you could support them in?”

– Shay Wheat


The Power of Strategic Event Planning

Shay underscores the paramount importance of strategic event planning, emphasizing a client-centric approach aimed at achieving desired outcomes. She advocates for events not merely as revenue generators but as pivotal opportunities for community-building and engagement. Drawing from her wealth of experience, Shay provides compelling examples, ranging from philanthropic initiatives to immersive retreats, showcasing the diverse ways in which events can be leveraged to meet clients’ objectives effectively.


Navigating Virtual Engagement and Fulfillment Events

Shay delves into the intricate psychology of engagement within virtual events, likening the experience to platforms like Netflix to underscore the significance of maintaining active participant involvement. She elucidates the role of fulfillment events in nurturing client relationships and fostering community cohesion, urging business owners to harness the power of events as potent marketing tools. With practical insights and valuable resources, Shay encourages listeners to explore high-profit event strategies, highlighting their potential to optimize marketing investments and cultivate lasting customer connections through strategic event planning.


Integration of Events with Digital Marketing and Branding

In addition to her expertise in event production, Shay Wheat offers valuable insights into the evolving landscape of digital marketing and branding. She stresses the importance of integrating event strategies with broader marketing initiatives, emphasizing the need for consistency and coherence across all touchpoints. With Shay’s guidance, listeners are empowered to reimagine their marketing strategies, leveraging the dynamic synergy between events and digital branding to forge meaningful connections and drive business success in today’s competitive marketplace.


“You spend really good money on your marketing, so let’s actually find ways that we can scale, grow, leverage and capitalize on the money you’ve already spent. Yeah, utilize events to do that.

– Shay Wheat


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