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Episode 59: Making Marketing Magic: Expanding Minds and Closing Deals with Elizabeth Purvis

April 8, 2024

Episode 59: Making Marketing Magic: Expanding Minds and Closing Deals with Elizabeth Purvis

“I often tell our clients that what we do is based on 10,000 years of human psychology. Ignore it at your peril.”

– Elizabeth Purvis

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me in this conversation with Elizabeth Purvis, a veteran in digital marketing and messaging strategy, who also happens to be a metaphysical teacher. Elizabeth is the CEO of 7-Figure Goddess, a company uniquely focused on empowering entrepreneurs and leaders in the fields of personal coaching, healing, channeling, teaching, and other transformational pursuits. Elizabeth’s specific talent lies in crafting offers and messaging tailored to resonate with well-honed target audiences, while also refining that messaging to stay aligned with their needs and desires, as the world evolves. Elizabeth and I reflect on our shared journey, which now goes back essentially a decade.

Join us to learn the whole story!

“If you don’t go right for the person that you want right out of the gate, chances are you’re not going to attract as many people as you want of the wrong people…”

– Elizabeth Purvis

Know Your Human

Elizabeth emphasizes the significance of understanding human psychology in crafting effective marketing strategies. Drawing from her background in engineering and her early experiences in direct response copywriting, she highlights the power of offers and messaging in driving business growth. Through her company, Elizabeth helps coaches and practitioners transition from six to seven figures without relying on conventional marketing methods like webinars or sales calls. Instead, she advocates for organic traffic strategies backed by optimized offers and messaging.

Don’t Miss What You Miss

Andrea and Elizabeth stress the necessity of tracking data and making micro-adjustments based on audience responses, both positive and negative. They discuss the iterative process of testing and refining messaging to ensure it resonates with the target demographic. Elizabeth shares insights into her approach of always starting with the question of who the target audience is and what their current needs and pain points are. By staying attuned to audience feedback and market trends, businesses can adapt their messaging effectively and sustainably, she says.

Lots of Little Wins

Andrea and Elizabeth underscore the importance of starting small, testing rigorously, and investing resources wisely based on proven results. They advocate for an iterative approach to messaging and offer development, guided by a deep understanding of the target audience. They call for leaders in marketing to cultivate strong connections with their audience and drive growth over time by prioritizing clarity, alignment, and responsiveness.

“Rules of marketing and offers and messaging are always working. But if we’re not paying attention, then that’s when… you wake up and you’re like, why is no one buying?”

– Elizabeth Purvis

Want to get in touch with Elizabeth Purvis?

Website: https://7figuregoddess.com